Formula 1 drivers will once again take to the track in Lego cars following the success of last year’s parade lap in Miami, ...

Lovable alien E.T. the Extra-Terrestrial will soon be able to buy and build in LEGO form, with movable appendages and a light ...

The company is following up a viral hit from last year by reimagining what made it delight fans in the first place.

A talented LEGO fan transforms a new Leonardo da Vinci set into the Millennium Falcon with no extra pieces.

The LEGO Star Wars Boba Fett set (75455) faithfully recreates the legendary bounty hunter's unmistakable armor ...

Focusing on fan communities is a structural strategy. LEGO has demonstrated that fandom drives innovation, fosters long-term ...

Set out to rescue Dr. Pershing from the Imperial Lambda-Class Shuttle ship with this new builder set from LEGO.

The mini vehicles are capable of 15 miles an hour.

LEGO increasingly caters itself towards an adult audience, which begs the question: where are adults going to keep these massive sets after they finish building them? The LEGO Art sets provide one ...

A Fallout 3 player shares their impressive work-in-progress LEGO MOC build of a full suit of Power Armor, including a weapon ...

Silverstone is about to get brickified.

The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...