Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

In all behavioural sciences, we observe huge interindividual variability in social behaviour. Individual humans and animals (from apes to social insects) differ in how they interact with other ...

Social proof (stating what the reference group does): “Book your NHS health check. 6 million people have already attended” 16. Social comparison (giving feedback on the recipient’s behaviour compared ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...