Google will soon begin rolling out changes to TrueView discovery ads in YouTube. The ads, which will appear at the top of the YouTube query results page, are aimed at viewers who search for content on ...

Following a recent Adalytics report that concluded that a large majority of YouTube video ads served by Google through its TrueView platform violate Google’s own standards for placing ads on ...

YouTube is a great platform for consumers to learn about products, but when they're ready to buy they often go somewhere else. The people at YouTube parent company Google have noticed this, so they ...

With an eye toward making video ads more actionable, Google unveiled a new mobile-first ad format for YouTube dubbed Trueview for action. The format displays a tailored call-to-action during and after ...

Advertisers and marketers know the value of YouTube TrueView video ads, which are skippable so the advertiser only pays for wanted views. Thanks to changes in Google Analytics, its now easier to ...