It's been a long time coming, but Sony has finally revealed that its next-gen TV technology will fall under the new 'True RGB' banner. That will define Sony's RGB-LED TVs – using individually ...

Sony officially unveiled its highly-awaited True RGB TVs on May 27. The Sony Bravia 7 II and Sony Bravia 9 II enter the crowded arena of fresh RGB TV releases from Samsung and Hisense, as well as the ...

Sony thinks it may have cracked the code for home theater this year. The company is not just launching new TVs. Instead, it is rethinking how televisions create color with a new technology called True ...

The flagship Bravia 9 offers Sony’s most advanced Mini LED backlight system yet and sounds like one of those TVs you’ll need to see to believe. The flagship Bravia 9 offers Sony’s most advanced Mini ...

From backlots to TV backlights, soundstages to soundbars, Sony held a premiere for its 2024 BRAVIA lineup and we walked their red carpet. By Tony Ware Published Apr 19, 2024 4:00 PM EDT Add Popular ...

Almost exactly six years ago, I was lucky enough to witness what remains to this day arguably the greatest ‘TV’ demo I’ve ever seen. Sony had come out of nowhere at the 2018 CES to reveal an 8K LCD TV ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Sony Bravia 9 II True RGB TVs are finally here – along with full details on what Sony ...

The Sony Bravia 9 II is the most anticipated new TV in years. It’s an amazing RGB LED TV. I watched Dungeons & Dragons: Honor ...

When you buy through our links, Business Insider may earn an affiliate commission. Learn more After years of development, Sony has finally taken the wraps off its latest advancement in TV technology.

“It’s time to reintroduce HDR,” according to Sony’s chief distinguished engineer, Toshiyuki Ogura, who has been working with and developing HDR (high dynamic range) technology since its inception.

We're seeing a trend with some recent deals, which is to offer a secondary TV (or gaming monitor) for free when purchasing a specific model. Sony recently did this with its 65-inch and 55-inch Bravia ...

Sony’s TV business is going through a major structural shift, but if you’re thinking about buying a Sony TV right now, very little is about to change. The company has created a new entity, Bravia, Inc ...