Pick up the receiver. No coins needed. On the other end of the line: a stranger from a completely different generation, ready ...

Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

A multi-year study of the reliability of published social & behavioral science research has found that only about half of ...

According to a YouTube prankster, social experiment videos are not just dangerous; they're also a cheap ploy to get easy traffic. This is not the first time Hales has called out prank culture. In a ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

This video features a social experiment comparing two homeless individuals with very different life situations. The ...

Bluesky is adding a dislike button as a way to signal the kind of posts you don't want to see in your Discover feed. The experiment is part of several new ideas Bluesky is exploring to a improve ...

A simple hairstyle — the now-infamous "Utah curls" — paired with an oversized outfit quickly took over social media.

As social media continues to dominate how young people consume news, it becomes increasingly important to seek deeper ...