Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

It's hard to believe it has been only four years since the Institute for Advertising Ethics (IAE) launched. It's even harder for me to believe that many of you may not have heard about it, much less ...

Like every other industry, marketing has been on a decades-long journey of change driven by constant advancements in data management, analytics and technology, along with external influences such as ...

In today's fast-moving digital economy, attention is easy to capture, but trust is hard to earn. For companies operating in industries like financial education, e-commerce, and direct sales, this ...

In August, the House of Delegates passed changes to the ABA Model Rules of Professional Conduct modernizing the rules as they relate to the oft-confusing issues of lawyer marketing, advertising and ...

Whether the calendar reads 1924 or 2024, the marketing industry has always been about generating interest and excitement about a given product, service, or brand. The methods of accomplishing that ...

As brands race to stay culturally relevant, some are willing to risk it all—including public goodwill—for a seat at the viral table. The latest example? ColdplayGate, a trending local scandal ...

Advertising is everywhere. We are always being persuaded by it, whether it's through billboard ads or posts in our social media feeds. As someone who has worked in advertising for over a decade, I ...